Listen in as Biba Pédron, founder of Biba4Network interviews Adam Urbanski, founder of The Marketing Mentors

"I am more than happy to introduce you to Adam Urbanski, my role model for more than a year. A foreigner like me, Adam emigrated to the United States from Poland in 1989 with only $200 in his pocket and a limited grasp of the English language. Today Adam is a very successful entrepreneur who makes multiple six-figures. I am a raving fan of his and it is therefore an honor to have the opportunity to interview MY role model and share his knowledge with YOU".

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Here are just some Tips From Adam, for Designing Marketing That Gets Results, until you join listen to the audio program to learn the 7 Deadly Marketing Mistakes & How to Fix Them...

Whether you are designing a simple flier or developing a plan for a strategic partnership you can increase your chances for success by following these five tips.

Develop Your Marketing For Your Potential Clients – Not Yourself.

What looks good to you may not necessarily be appealing to your audience. It’s OK to ask your friends and associates for feedback – but their comments are only relevant if they are members of your target market. Also – just because everyone else advertises in a certain way is not a proof that it works.

Provide Answers To These Three Critical Marketing Questions:

QUESTION 1: What's this about?
Check that your materials immediately and clearly communicate what you offer, who it’s for and what’s the next step you are asking them to take.

QUESTION 2: What's in it for me?
Don’t make your audience guess about what’s in it for them by leaving this information out or hiding it in the small print at the bottom.

Use clear language free of industry jargon. Describe your offering not from the perspective of what you do but in terms of what the clients will receive and how they will be better off as a result of it.

QUESTION 3: Why should I listen to you?
How will you establish credibility with your audience? Include your photo and prominently display your contact info. Present case studies, statistics, endorsements, testimonies from satisfied clients. If people don’t believe you they will not respond to your offer.

Always follow the proven A.I.D.A. format.

ATTENTION - Use a powerful headline that grabs attention. Don’t try to be cute, don’t expect that your prospects will take the time look for a deeper meaning in your clever slogans – they won’t. So be as direct and to the point as you possibly can. If you can boil the essence of the benefits you are offering to just one short sentence what would it be? That’s you headline!

INTEREST - Now that you have their attention you must quickly build your prospects interest. Use subtitles, questions and short stories to illustrate and communicate how well you understand their needs. This is a good place to allow your audience to connect with the pain their problems are causing them.

DESIRE - Technical descriptions and numbers provide information but don’t incite action. Your marketing must arouse in your prospects the emotion of desire. Show your audience how a solution is available and achievable to them through doing business with you. Offer powerful performance promise and eliminate the risk of giving you a “try” by a strong guarantee.

ACTION - Without this part your marketing is like a salesman who gives a great presentation but forgets to ask for the order. Give your prospects a compelling reason to take action. Make your offer so incredibly irresistible they simply cannot refuse!


Follow up, Follow Up, Follow Up…

Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.

Plan your follow-up steps in advance. Use a combination of mail, email, telephone and personal visits as your follow-up strategy. At each opportunity provide your potential clients with value – this way they will forgive you the intrusion.

Develop a System

Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.

Instead of developing new marketing strategies look for ways to improve the ones your are currently using. When you find a promotional strategy that works for you build a system around it so that you can consistently implement it over and over again.

Following these tips will make all the difference in the world between struggling to get clients and becoming wildly successfully in marketing your services. They are worth investing your best efforts and getting the support you need to implement them effectively.


Here is what a participant of this teleclass said:

"Adam's Attract Clients Like Crazy home study course introduced me to a completely different way of viewing my law practice. One example: he introduced the concept of changing my view from that of a freelancer who "trades hours for dollars" to a business owner, and seeing my practice as two business:
1/ the business of defending taxpayers in trouble with the IRS
2/ the business of selling and marketing my services.
This change in attitude prompted me to take active steps to implement strategies designed to attract more business and more referrals.
For example, the first strategy I used was a very low-cost newsletter, generated approximately $5000 of new business for after two issues (a roughly 25:1 return on my investment). This one technique has also played a leading role in a significant increase in the number of referrals, leads and prospects. Along with the substance, I appreciate Adam's engaging style and his impressively well-organized presentation"
Allan R. Pearlman, Attorney, www.arpearlmanlaw.com

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Adam Urbanski, is a marketing strategist to coaches, consultants and other service professionals. He is a small business change agent, marketing wiz, trainer, facilitator, speaker, and above anything else - passionate entrepreneur.
Adam works with Independent Service Professionals and Entrepreneurs and help them turn their specific knowledge and expertise into profitable revenue centers. He frequently gives talks on marketing topics to professional groups and several times a year he teach an in-depth marketing boot-camp.
www.themarketingmentors.com

See you on the call!





Biba F. Pedron
"The Connection Queen"

www.biba4Network.com
Maximize Your Networking Results