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4 Ways to Make Money from People Who Are LEAVING Your
Site!
by
Alexandria Brown
Oh
no... are people leaving your site without buying?
Get used
to it! In fact, an average of 99% of your first time
visitors to your sales pages will leave without buying
or even contacting you.
But
don't get upset. Get richer!
Use what's
called an exit pop. Now, I know pop-ups can be incredibly
annoying. But they WORK. Almost all the people I know
doing over $1 million each year online use exit pops
in strategic ways to seriously boost their bottom
lines.
Here
are four ways to generate revenue from people leaving
your website, using exit pops:
1.
Get them on your list.
Because
most people will not buy from you at first visit,
it's extremely important to have a way to follow up
with them. After all, they're already interested in
what you have. That's why they're at your site! So
these people are worth their weight in gold to you.
But how
to follow up? Well, here's where your ezine comes
in. Your ezine list is your key to ongoing revenues
and generating income on demand.
One of
the best places to get people on your list is actually
as they're leaving. It's kind of like the "Columbo"
strategy of your website. (What did he used to say
on the way out the door? Something like, "By
the way..." or "Oh, one more thing...")
These exit
pops often work BETTER than a pop-up that appears
as soon as someone lands on your site. Why? You give
the visitor a chance to get to know you first, before
you ask them for their email. Let them take a look
around, grow to trust you and your website.
One of
my exit pops says, "Congrats... You've Won a
FREE Subscription!" It has an eye-catching graphic
representing my ezine and gives a raving description
of it as well. Also the opt-in form is right in the
box, which you always want. Don't make folks have
to click around to sign up. If you'd like to see what
one of mine looks like, go here and you'll see it
when you leave.
From what
other marketers are sharing, the "congrats"
exit pop is one of the all-time best performing exit
pops for building your list.
2.
Ask them WHY they're leaving.
Why not
find out the reason they're leaving in the first place?
For example, one of my exit pops says, "WAIT
- Can I ask your advice? Please tell me the biggest
reason you're leaving without giving my 'Boost Business
With Your Own Ezine' system a try. I'd really appreciate
it, and your answer is completely anonymous. Thanks."
I looked
for the most popular answers and then made some adjustments
to my sales page. For example, several people said,
"I don't have a website yet." So I revised
my sales copy to include the fact that you don't need
a website to get started publishing an ezine.
Knowing
this kind of information will help you make a LOT
more sales down the line!
There's
a great tool that makes doing these exit surveys super
easy, and you can see a demo at their site: www.askmyezine.com
3.
Offer a down-sell or alternative.
Yep, that's
right. Offer me something for less m0ney. After all,
I'm leaving anyway, with my wallet! Example: My "Boost
Business With Your Own Ezine" system is a physical
product, but for several months I tested a down-sell
of a lower-priced digital version with fewer bonuses.
I also configured the exit pop to appear only if the
person had been on my sales page for at least 30 seconds,
so I knew they were serious about the product and
not just on my page to take a peek.
The tactic
did pretty well, making me about an extra thousand
bucks a month that otherwise I would not have gotten!
That won't make me rich, but it sure helps cover my
take-out sushi habit. I'll be testing some other down-sells
like this one too. (Remember, it's all about trying
new things and seeing how they work for YOU. That's
what's so fun about Internet marketing!)
4.
Send them to someone else's site.
Really!
But not just anyone's site. Send them to a site with
products or services that are related to yours, AND
that will give you commission on any referred sales!
That's called an affiliate program, and there are
millions of companies doing it on the web. If you
don't know of any websites that are related to yours
and have an affiliate program, search the two biggest
directories: ClickBank and Commission Junction.
Just remember
to check out any company before you start sending
people there. You don't want to taint your reputation
by sending folks to a site with shoddy products or
lousy service.
I make
several thousand dollars per month simply by referring
my readers and web visitors to other websites. And
you can too. It's just one of my tactics. But some
internet marketers even make ALL their revenues with
affiliate programs - they don't sell any of their
own products! It really works.
Don't
Get Blocked!
It's a
fact that almost half of all Internet users now have
some type of pop-up blocker.
The good
news is, whenever a new technology comes out, there's
one close behind it that will make it obsolete.
There are
several scripts for making pop-up boxes that cannot
be blocked. My favorite that I use right now is a
service that requires no programming and has dozens
of fun designs you can choose and just type in your
message -- www.QueenPopups.com
Just remember
to please use these tools ethically! Don't drive people
crazy with 10 different boxes appearing as they leave.
Choose
one, use it strategically, and test, test, test.
I promise if you try just ONE of these tactics above,
you'll see some extra sales!
©
2005-2008 Alexandria Brown International Inc.
Alexandria K. Brown, "The
E-zine Queen," publishes the award-winning
'Straight Shooter Marketing' weekly ezine with 21,000+
subscribers. If you're ready to jump-start your marketing,
make more money, and have more fun in your small business,
get your FREE tips now at www.EzineQueen.com
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Topic:"How Rude! Avoid These 7 Business
Etiquette Blunders... and Make a First Class Impression"
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