The
Ultimate Self-Promotion Tool Is Right at Your Fingertips:
An E-mail Newsletter
by Alexandria K. Brown
If
you're looking for low-cost ways to promote your business
(and aren't we all?), I hope you've considered publishing
an e-mail newsletter, or "e-zine." Here are six
darn good reasons why you shouldn't wait any longer:
1.
An e-zine is the perfect way to STAY IN TOUCH with your clients
and prospects on a regular basis.
Unless you continually follow up with clients and prospects,
they'll soon forget about you. But imagine calling or writing
each and every one of your clients and prospects every week!
That would be nearly impossible to pull off.
Well,
an e-zine achieves the same goal — keeping you on their
"radar screens," but in an unobtrusive way. This
constant contact makes these folks more likely to think of
YOU — not someone they heard about yesterday —
when they need to hire a coach.
2.
An e-zine allows you to effortlessly SPREAD THE WORD about
you and your business.
If you write a decent e-zine, your readers will be very likely
to pass it on to friends and colleagues. Remember that old
shampoo commercial that went, "And I told two friends,
and she told two friends, and so on, and so on..."? That
principle — clients passing on the word about your product
or service — is called "viral marketing" these
days.
Most
publishers begin with only a few dozen subscribers who are
their clients and associates. But after several months, you
can have thousands of readers on your list — thanks
to viral marketing mixed with some promotional legwork.
3.
An e-zine is a CREDIBLE and SUBTLE way to promote your services
or products.
Instead of simply *saying* how great your business is, an
e-zine lets you *show* how great you are by sharing your expertise
through tips or client stories. (As my old journalism professor
used to say, "Show me, don't just tell me!") You're
avoiding simple bragging, and are instead offering useful
information that demonstrates your knowledge. Bravo!
4.
Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you're likely to
attract more and better clients. And by sharing what you know
well, you're saying, "Hey, I know my stuff! I'm an expert."
If you make a living by providing a service, you're an expert
in your own right. If you're still uncomfortable with that
term, try on the word resource." (Okay, feel better?)
5.
An e-zine is the ideal way to CAPTURE the e-mail addresses
of your WEB VISITORS.
If I visit your site today but aren’t ready to buy from
you today, you’ve likely lost me forever when I click
away. BUT if you invite me to sign up for your free newsletter
that features helpful information on the topic at hand, I’ll
be happy to sign up.
NOW
you’ve got me to market to, over and over, as long as
you continue to give me the practical content you promised.
This is especially powerful because statistics show that consumers
don’t usually purchase a product or service until after
they’ve seen multiple messages about it.
6.
An e-zine is CHEAP and EASY to publish — especially
compared with a print newsletter.
If you were to produce and mail a snazzy-looking *printed*
newsletter, you could easily spend thousands of dollars each
year. But an e-zine is essentially FREE to put together and
publish — it just takes a bit of your time.
And
you can make it as long or short as you'd like. (Some of the
best e-zines I get feature only one tip per issue and are
less than one computer screen long.) For best results, keep
it simple!
(c)
2000-2003 Alexandria K. Brown. All rights reserved.
 |
Boost
Business With Your Own E-zine is a complete
roadmap to success that shows you exactly how to publish
and profit, step by step. View the course's entire table
of contents, read reviews from actual customers and marketing
experts, and order now at our sales page.
|
Publishing your own e-zine (e-mail newsletter) is one of the
most effective ways to stay in touch with prospects, gain
"expert" status, build a massive mailing list, and
get more sales and/or clients. But many entrepreneurs and
small biz owners don't know where to begin.
10
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7. The Secret Formula to Writing Web Copy That SELLS
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About the Author
Alexandria
K. Brown, “The E-zine Queen,” is author
of the award-winning manual, “Boost Business With Your
Own E-zine.” To learn more about her book and sign up
for more FREE tips like these, visit her site at www.ezinequeen.com
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