7
Ways to Self-Promote Within Your E-zine
by Alexandria K. Brown, “The E-zine Queen”
We
all know that an e-zine won’t attract and keep subscribers
without offering insightful, practical content. If you only
drone on and on about how wonderful you and your services/products
are, your readers won’t stick around for long.
But
let’s think about WHY you began your e-zine in the first
place. It was likely to use it as a vehicle to promote you
and your services/products, right?
You
have every right to toot your own horn in your e-zine, as
long as you don’t drown out the useful content your
readers are looking for. You work hard on your e-zine, so
let’s make your e-zine work foryou!
Here
are 7 simple ideas on how to accomplish this:
1)
Make sure your MAIN ARTICLE always provides information that
your readers will find valuable.
By
having a main article as the foundation of your issue, readers
will feel they got what they came for — helpful information.
Try a list of top 10 tips, a “how-to” article,
a list of resources, a review of a trend in the industry —
that sort of thing.
So
remember, if your e-zine is tonight’s meal, your main
article should be the entree. Any promotional info should
be your side dishes!
2)
Begin each issue with an EDITOR’S NOTE or PUBLISHER’S
NOTE.
I
began doing this during the fall of 2001, and have found it’s
the perfect place to let readers know about what’s happening
with me and my business, give them a taste of my personality,
and announce any upcoming events or workshops. Because this
is a personal message from you to them, and because it’s
NOT your main content, you have more leeway in being direct
and self-promotional.
3)
In your article, throw in LINKS to related articles you’ve
written or been featured in, when appropriate.
Your
readers will appreciate the additional information and resources,
and it’s one more chance for you to demonstrate your
expertise and credibility.
4)
Directly after your article, give a quick PROMO BLURB, mentioning
your e-books, reports, or workshops, if you offer them.
Why
right after the article and before anything else? If someone
reads your article and says to themselves, “Gee, that
was great information!” They’ll be ready to hear
what else you have to share on that subject.
A
great lead-in for your blurb is: “Did You Like Today’s
Article? If you did, you’ll LOVE my [e-book, report,
upcoming workshop, etc.]...”
5)
In each issue, offer a TESTIMONIAL from one of your clients
or customers.
I
saw another e-zine publisher doing this last year and thought,
“What a great idea! She’s giving her readers further
reason to try her services.”
I
now also do this by featuring a short testimonial in each
issue from someone who has bought my book and loves it.
6)
Tell us what YOU’RE all about!
At
the end of your ezine, take at least 10 lines and give a concise
description of YOU and what you have to offer your readers.
For
example, here’s what I put at the bottom of every “E-zine
Queen” newsletter:
Marketing
writer and consultant Alexandria K. Brown, “The E-zine
Queen,” is author of “Boost Business With Your
Own E-zine: 283 Secrets to Planning, Writing, Publishing,
and Promoting an E-Mail Newsletter That Gets Results.”
It’s
a step-by-step manual that walks you through the entire process.
It’s available, along with “The E-zine Queen Resource
Report” (more than 219 e-zine promotion resources!),
at http://www.ezinequeen.com.
7)
Occasionally, make a special announcement in a SOLO MAILING.
A
solo mailing is any mailing you make to your E-ZINE subscriber
list that is NOT a regular issue of your ezine.
Now,
some e-zine publishers blatantly abuse this privilege, sending
out announcements every two days about the latest and greatest
product or affiliate program.
If
you do send out any solo mailings, keep it to a minimum (I'd
say no more than one or two a month), and make sure they're
truly newsworthy. Perhaps one of your special offers is coming
to an end, you need your readers” help, or you”re
offering a last-minute workshop and need to fill seats. Get
the idea?
IMPORTANT:
Make sure to still include your masthead, contact info, and
unsubscribe info in your solo mailings. This way your readers
won’t mistake them for junk mail.
(c)
2002 Alexandria K. Brown
 |
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About the Author
Alexandria
K. Brown, “The E-zine Queen,” is author
of the award-winning manual, “Boost Business With Your
Own E-zine.” To learn more about her book and sign up
for more FREE tips like these,
visit
her site at www.ezinequeen.com
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